Work / Oral-B Genius
ORAL-B GENIUS
An in-store campaign concept to raise electric toothbrush adoption in Italy
An in-store campaign concept to raise electric toothbrush adoption in Italy.
The barrier
Many people do not know what an electric toothbrush does better, and doubt that it does. The concept answers that doubt where the purchase happens.
The concept
Built on a SWOT analysis, an OGSM framework and buyer personas, it uses clear displays, shelf talkers with QR codes, video demonstrations and stations where shoppers can explore the product.
From the campaign concept. The goals are targets, not results.
19% → 30%Campaign goal: market penetration in Italy, within 2 years
+20%Campaign goal: revenue growth, within 3 years